Why create a logo for your business?
Creating a logo for your business is the first step in your communication strategy. Also called a logotype, the logo is a graphic representation of your company which has the function of:
- Strengthen the image of your company,
- Mark the minds of your targets,
- Stand out from your competitors,
- Develop your notoriety and your brand image,
- Reassure your customers, …
When creating your logo, you will be asked to think about and choose its colors and typography. The colors and typography chosen for your logo will in fact constitute your visual identity. Indeed, the logo will constitute the basis of your visual identity as well as an essential step before communicating via printed or digital media.
Your logo will also have to adapt to all your communication media.
Willie Morrison
Founder Rockter